However, a website’s structure is crucial for user navigation and search engine page crawling and indexing. Even though structure is essential for all websites, e-commerce websites are typically more extensive and sophisticated.

How to Structure an eCommerce Website for SEO in 4 Steps

1. Webpage Organisation

The first step is classifying and subclassifying each item into the appropriate groups. You can design a page hierarchy with this. According to the top eCommerce website design business, a website may be structured with three levels or less, omitting the homepage.

The authority of the pages and link equity decrease with each level. Therefore, make a hierarchy with no more than 2-3 layers to guarantee that each page receives adequate credit.

It makes sense that the homepage would link to the primary product categories. Then, links to sub-category pages can be made from these broadest categories of product types.

Product pages should be the final layer, simplifying the purchasing process for your eCommerce services without sacrificing link equity.

2. URL organisation

The URL structure should match the navigation when the website hierarchy is set up. The URLs should be descriptive and contain the main keywords.

The titles of the pages should also contain the essential keywords. The URL structure that combines your items and main keywords is one that search engines like. Make sure the website’s URL structure is uniform. Do not use arbitrary numbers or codes that have no SEO benefit.

For all URLs, utilise HTTPS (secure encryption), which adds an extra layer of protection and improves search engine rankings. Because it draws payments, this is particularly crucial for eCommerce services.

3. Web Code Organisation

Regarding coding, e-commerce websites are a little more complex than standard websites. If your code is complicated, consumers may have usability and SEO problems. Slow loading times caused by messy code will result in low rankings and conversion rates.

eCommerce websites have many images, which makes it more difficult for ISPs, servers, and browsers to load them. As a result, you cannot have code that makes the process even slower.

Use HTML and CSS as much as possible, and stay away from JavaScript wherever you can. If too many of the latter exist, the browser may experience issues. It’s not clean, to remain silent. If you use a CMS like WordPress, you should be aware that it is inefficient for coding.

Please don’t use too many themes; keep it straightforward. Avoid using unneeded plugins. If you have outsourced the creation and upkeep of your website, request that your eCommerce SEO company take page speed seriously.

4.System of Navigation

Websites with easy-to-use navigational elements, such as the main menu, filters, search, breadcrumbs, footer, and internal links, attract repeat visitors.
With clickable links and keywords serving as anchor text, the primary navigation menu must include a list of all important pages. A drop-down menu will enable your visitors to skip layers of pages. However, remember that if it’s overly detailed or the phone’s display is small, it could be an issue for mobile devices.

Instead, you can direct users by adding auxiliary side menus and internal connections to the page. Naturally, some users will prefer to search for items rather than browse. Give them filters to help them find what they want once they reach the product category pages.

Designing smooth navigation for mobile devices is more challenging than designing desktop PCs. As the number of products rises, you must include a growing number of touch elements with an expanding set of categories and filters. Additionally, nested menus might be challenging to navigate the more layers there are. You must put mobile devices into use and decide what functions well and what doesn’t.

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